How to create a short link on Dub.co?

Learn how to create your first short link on Dub.co and start tracking your links.

Steven Tey

Written by Steven Tey

Our link builder comes with powerful features like UTM builder, device targeting, password protection, expiration dates, and more.

Dub.co is also the only link management tool that lets you customize the social media cards for your links, so you can have full control over how your links look when shared on social media.

In this article, we will take a look at how you can leverage these features to create your first short link on Dub.

When you sign up for Dub.co, you have the option to choose between the default dub.sh domain or your own custom domain to create short links.

Onboarding screen where you can choose between Dub.sh links or custom domain links
Onboarding screen where you can choose between Dub.sh links or custom domain links

Here are the difference between the two options:

Default dub.sh linksCustom domain links
Setup easeNo setup required – you can start creating short links right awayYou will need to set up your custom domain before you can start creating short links.
BrandingDub.co branding on the short linkYour own branding on the short link

There are 3 ways to open the Dub.co link builder to create a short link:

  1. Slowest: Click on the "Create link" button on the dashboard.
  2. Faster: Use the keyboard shortcut c to open the link builder.
  3. Fastest: Just paste in a valid URL into the dashboard. This will automatically open the link builder and pre-fill the URL field.
The Dub.co link builder
The Dub.co link builder

Inside the link builder are the following fields:

  1. Destination URL: The URL that you want to shorten.
  2. Short link: The short link that will be generated for you. You can generate a random slug by clicking the "Randomize" button or by typing in your own.
  3. Choose a tag (custom domain links only): Choose a tag to organize your links. You can learn more about tags here.
  4. Comments: Add comments to your links – for you and your team. Learn more.
  5. UTM Builder: Add UTM parameters to your links. Learn more.
  6. Custom Social Media Cards: Customize how your links look when shared on social media. Learn more.
  7. Link Cloaking: Mask your destination URL with your short link. Learn more.
  8. Password Protection: Protect your links with a password. Learn more.
  9. Expiration Date: Set an expiration date for your links. Learn more.
  10. Device Targeting: Set a custom destination URL for iOS and Android devices. Learn more.
  11. Geo Targeting (Pro plan only): Redirect your users to different links based on their location. Learn more.
  12. Social Previews: See how your links will look when shared on social media.

UTM builder

Custom social media cards

Password protection

Expiration date

Device targeting (iOS / Android)

Geo Targeting

Did this answer your question?